All natural, family-made in Queensland, and it works! Perfectly safe - for people & planet, including grey water and septic systems, for both FRONT and TOP loaders, and for soaking. Great for colours too. Economical - ultra concentrated, no need to use more than 1 tbsp per load (machine washing) or 2 tbsp in 7L water in a bucket (soaking). Made with love in the green and serene Kin Kin, in the Noosa Hinterland.